Internal structure update

[seoanalytics]

How often does google update the internal linking structure of a website ?

Thank you,

[Andy.Drinkwater]

When Google crawl a site, they don't necessarily come along and crawl everything in on go and they have never released (to my knowledge) any specific time frames relating to this.

However, what I would suggest is share a few pages on Google+. This seems to send a spider along pretty quickly and could instigate a full crawl over a shorter space of time.

Andy

[seoanalytics]

Google crawls everything when they crawl a site. However how many pages they crawl each day is a different story.

Google then ranks a site according to external and internal structure.. external is done "live", internal is calculated fairely quickly ( at least I think ) but " Pushed live " very rarely...

Has anyone any information on that ( time frame )

I am probably asking a question that only someone working for google can answer... but i am still giving it a try in case someone had luck and can answer this multi-million dollar question

[Andy.Drinkwater]

I know they crawl everything, all I was saying is that they don't do this all in one go.

[seoanalytics]

I understand now, what you meant is that they don't push all the data live at once ? is that correct ?

[Andy.Drinkwater]

Correct - that can only do this piecemeal. Especially so on larger sites where a crawl can take place over a number of days. Even then, not every page is guaranteed to be crawled - certainly not initially.

[seoanalytics]

I agree thank you.

However, does it seem bizarre or normal to you that a site ranking hasn't changed even 6 months after its structure has been redone.

[Andy.Drinkwater]

Well, yes and no. If all that has changed is internal linking, then that might not have been enough to tip the scales for Google. There could be other on-page factors holding this back.

[seoanalytics]

I have checked everything and tried all the on page factors and I can guarantee they are all good.

The only thing that wrong was a re-direct from my subpages to my homepage ( I just changed that a week ago and I am waiting to see if it will change anything in terms of ranking). Do you think it will ?

So far I saw a change for my homepage on a highly competitive keyword ( in 6 days I went from page 9 to page 6 ) but not my subpages and I am wondering if it will go any further in the next few weeks of if i will be stuck there until google does its " FULL UPDATE ".

[Andy.Drinkwater]

I wouldn't have thought a re-direct would have been the sole culprit. And don't forget, there are off-page factors as well, so if Google looks at your links, it may be that they need more work.

Dont forget here that there are 200+ primary metrics that Google look at, and each of those metrics has metrics of their own. For example, I did listen to Matt Cutts talking about this some time ago and hinted that some carry as many as 4000 individual rules. Not saying this is still the case as this was a few years ago, but it makes sense with Google working lots into page quality algorithms, that there are going to be multiple signals that will be triggers.

Hard to go into great detail about the SEO on your site without doing a thorough analysis.

Andy

[seoanalytics]

I agree and i don't agree the reason being and is that many months ago I did a internal linking structure change ( without changing anything else ) on my site and my ranking skyrocketed  !!

I then reverted that changed to make the structure even better and since then I have never recovered that ranking , I even reverted to my old ranking...

It is the reason why I believe the issue doesn't come from onepage factors, I just think it is just a matter of when google is going to decide to get the data live ... ( and I guess i was luck enough to do my change last time when they pushed that data live .. )

and according to me they are very slow ... and try to make everything very confusing ... but I think the key to ranking once you have figured " everything out " is to wait and wait and wait...

[Andy.Drinkwater]

Again, yes and no to having to wait. I wrote an article that was 1st page (and still is) within just 4 hours. That was down to Google+

With so many factors, it is hard to try and judge what has made a difference. Also be aware that sometimes a site can get a false bump for a shirt period of time after a major change, only to settle back again once Google has analysed it all again - just be sure it wasn't something like this as in 12 years, I have never seen just a change of structure make a dramatic change.

Hope you get everything sorted