Latent Semantic Indexing and Direct Match Domains
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I wondered if anyone had any opinions as to whether LSI plays any part in the ranking of a direct match domain?
For example :- would www.search-engine-optimisation.com be more likely to rank better for search terms such as 'SEO Services' or 'SEO Experts' than www.some-random-domain.com
Does having 'Search Engine Optimisation' in the domain name mean that you would rank better for 'SEO'?
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If you search for "Search Engine Optimization", you get SEO highlighted in SERP.
But it doesnt seem to work the other way around ...
And yes! It is easier to rank high on a keyword that is in your domain-name.
I cant imagine anywhere better to find information in my language on Paris than on www.paris.dk.