How long does it take for a new website to start showing in the SERP'S
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Thanks for the Info. yes I am indexed that's not the problem. I have tried several rank checking tools and they don't go deep enough to find my site. That's my frustration My site is good and it is optimized but it is no where to be found in the serp's. I have manually searched the first 30 pages and nothing. In google.ca there are a lot of non-optimized site's ranking for my key word. They have the key word once on there entire site and are ranking 6th position, without even trying to rank for that word.
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Thanks. Like I said there is no crawl issues with my site according to WMT. I have submitted site maps. My site is optimized the content is good. WMT and every 3rd party tool i have tried does not show that I have any issues with my site.
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The key words are competitive; however I did say that I was Canadian website trying to rank in Google.CA. I do know it is a lot easier to rank in google.ca than google.com.
For ex. one website has my keyword once on his site. Also to note this site is not optimized period. They are ranking in the 6th position for that key word.
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If you haven't already done so Curt, setup a Google+ account, setup authorship through your site and G+ and start sharing your content. You can find it is indexed with results much faster

I have had content in the SERPs in a matter of days using this method - days of the 'sandbox' are all but history.
Andy
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I like this suggestion Andy. Curt, this might be worth a try if you haven't done it already.
Also, have you compared your link profile to your competitor's link profile in Open Site Explorer? You might get some insight there as to how your competitor is buidlng their Page and Domain authority.
How old is your competitor's site? This would also be a factor.
Good luck Curt!
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Thanks Dana - quite effective and I start all my clients' sites like this now - advantages are what we make of them now

Andy
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Please take the time to read Chapter 7. http://www.seomoz.org/beginners-guide-to-seo
You need to grow the popularity of your website by building links. Also, you may to buy the MOZCON 2012 video and watch Paddy Moogan's "35 Ways to Get Links" .
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Thanks Andy
Yes I do have a Google + acct. set up and have linked all my website url's to it. I have Authorship set up as well. And it seems to be showing in webmaster tools.
I am a newbie to seo. I do understand all the standard seo check list things ie: url,title tags,h1 tags,meta description, back linking etc.. The the thing that is really confusing me about this is the 'sandbox effect'. I have had all kinds of 3rd party tools crawl my site and not one of them have indicated any major issues.
I have seen some of my linked In connections out rank my websites keywords. Simply because they are linked to that keyword from my linked In profile. That just doesn't seem right. I can't seem to find any answers. that's why I was wondering about the 'Sand Box effect. Again the Canadian land scape is no were near as competitive to the U.S. I am not looking for page 1,2,3. I looking for something in the top 50-100 just something to start monitoring. There are website that do not even work, not optimized, not even trying to rank for that key word and are simple because google happened to find a snippet with that key word in it. The snippet with that key word was the only time that keyword was used on the entire site. It shouldn't take much to out rank these kinds of sites, but maybe I'm wrong on that.
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Thanks, I have read it twice. I did reread that chapter again. I do understand the whole concept of link building and have been doing it. I am not seeing any results. I'm not looking to go from page 4-5 to page 1-2. I'm just trying to find my site in pages 50-100. Something so I can start monitoring.
That's why I was wondering about the 'Sand Box Effect'
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Another point here is 'don't try too hard' - you can actually knock yourself out of the SERPs by doing too much SEO, so just keep the site content fresh, unique and share it everywhere you can.
Also, don't chase highly competitive phrases - start with long tail that you have a chance of ranking for and work back from there.
Andy
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Thanks for your help Andy. I will give it some more time and work on content.