Are templates considered duplicate content?

[anthonytjm]

We have a line of products that are all using the same template or shell for a website structure. All have different content relating to a specific product or service, but being its a line of different products under one family, we use the same colors and template structure for consistency and branding purposes.

It was just brought to my attention that using a template like this across multiple sites could raise duplicate content flags as google is reading the same template code and may not differentiate that its a family product line of sites.

Does anyone have any feedback on whether this could be true or not?

[Vizergy]

I believe that you are safe with this.  So long as the delivered content, that is the content that a visitor will see/read on site, is different from site to site (not just a little different but actually different) than you should be perfectly fine.  Are you seeing issues of some sort?  What brought this about?

[anthonytjm]

We have multiple family lines of products. this one family line has been pretty stagnant and an seo firm pointed that out to us in trying to gain our business. I wanted to see if there is any merit to their suggestion.

[Vizergy]

Where I work we provide both template and custom solutions with templates being, obviously, more affordable.  Although we do very well with the customs our templates sell far more and of those there are, of course, templates that sell better than others.

We have never had any issues between websites that decide on the same templates.  Never.

Due to my practical experience with different properties using the same templates I have to say that I disagree with the assertion that the html and css (and jquery and everything else) that goes in to the template construct would be considered duplicate content.  I have always believed, and still do, that "duplicate content" refers only to the subject matter that is published on the website.  Nothing else.

[goodlegaladvice]

I think if you have very thin content and the source code is the bulk of the content lets say 80% source code 20% unique google may not look favorably on that....  Google has algorithms that put cookie cutter sites in a lower position than custom sites so it is important to have your code somewhat unique.

But only have 2 of the sites the same probably is not "the" problem it mainly to penalize people who buy these money making sites for $500 that look the same as 200 other sites except for the content