What content is apropriate here

[BobGW]

Hello,

I've got a dozen good articles in my article section, but nobody is landing on them. Should we write articles about our products? Won't that compete with our product pages?

[OlegKorneitchouk]

where? In general, you should write about things that people are searching for.

Cool general tip though: Go to industry related forums > newbie section > read some of the questions being posted and write up some awesome articles answering those questions.

[BobGW]

That's what we do, still no traffic to articles.

People want the products. Is adding unique content important for rankings here, and will reviews of products compete with our own product pages?

[OlegKorneitchouk]

Just add more content to the product pages then.

If you have your site layout right, a review page shouldn't conflict with a product page... if anything it should promote it and funnel in better qualified leads.

[EGOL]

I write articles for my products and don't care if they outrank my product pages.  You can place house ads on your article pages that lead to a purchase page... you can also place buy buttons on an article page so that people can buy after your article inspires them.

Often my article page and product page take positions #1 and #2 in the SERPs..

If you have an article that inspires purchases you might sell more than people landing on a product page.  And, if you can have strong calls to action on an article page it can generate lots of sales.

Lots of people buy football apparel at stadiums at very high prices.  That is because they get a good feeling about football while watching the game.  If your article can do that for your product then you might make some nice sales.  The higher the value of the goods the stronger this relationship might be.

In lots of SERPs it is easier to compete with an article page than it is with a product page.

[BobGW]

Wow EGOL, very nice answer. I'll implement everything you said.