Social media profiles with same description - Duplicate content or reinforcing business details?

[Binarynature]

Hi,

I am currently doing a Social media review and find myself wondering whether having exactly the same copy - or part thereof, on a businesses' Facebook, LinkedIn, G+, Twitter, profile(s) is likely to be viewed by SE's as a good or bad thing?

Is it duplicate content and to be avoided?

Or would it be viewed as a case of the business trying to ensure a consistent profile and therefore reinforcing your business details?

[ORob]

I don't see a problem with this. I imagine when Google reviews a social media page they are understanding in that the messaging might be a bit more stock. They are likely more concerned with engagement. Your website URL is a consistent message that will help connect your brand and website with your social media. Most of the ranking value on these profiles comes from the fact that they live on their specific domains.

Consistency would be good for your users, as they follow your from profile to profile.

[Binarynature]

Thanks for the answer, yes, I would agree that it is definitely a case of trying to maintain a consistent profile and also to avoid confusing users - hopefully that is how the SE's see it.