Blog for SEO

[TP_Marketing]

Hello,

When setting up a blog for seo, are same rules applied as far as keyword density, exact, phrase & broad match etc? We are in the process of setting up a blog on our site, with wordpress and want to start off on the right foot.

Thank you

[goodlegaladvice]

Generally Yes... But starting off on the right foot would be to blog about helpful ideas in your niche or questions about your project that will go farther than just onpage seo

[TP_Marketing]

Should I Always include some type of link leading back to my site? Is there a point where it would do more harm then good?

[josh-riley]

I link back to my site, to help tie together content matches that I think can help the user/reader. I keep in in check depending on the length of the blog piece, the intricacy of the topic (is it jargon heavy or really technical?) and work from there.

Good content, to me, does match up to SEO because you're targeting what your user cares about and looking for. Using the same best practices makes sense. (You can have great content but if you didn't SEO it well, then how easy is it for people to find to know it's good?) Don't go overboard because it can seem spammy and be a reader turn off.