How to Recover Ranking from Latest Google Panda and EMD Update?

CommercePundit

We have 7 websites with the exact match domains. Our Website has been affected by Google recently updated (Panda and EMD Update).

we don't want to do any changes in our existing domains. What should we do?

So, What is the exact solution for that. Help Us out!

Website Names:

Thanks in advance.

BrianJGomez

When you say, you've been affected, what exactly do you mean? When did you see the impact and what % was the drop in traffic?

Have you logged into Google Places for each business and checked the analytics/impressions/clicks for each? Is the dropoff happening their too?

One thing I noticed that I believe is hurting you is that these two pages appear to be for the same business:

http://www.fairfieldinnhotelaurora.com

http://www.marriott.com/hotels/travel/denas-fairfield-inn-and-suites-denver-aurora-southlands/

This is a big problem because although your web site is legitimate, can you blame google for perhaps seeing it as an imposter when Marriott.com (in all it's authoitative glory) has the same business? If this is happening on every one of your domains (all of which appear to be franchises of bigger corporations) then my money is Marriott.com page is what's causing your domain to be flagged. I would re-submit your site to Google and explain the situation...hopefully once a human eye sees the scenario, they will fix the issue.

In Google's defense though, it's easy to see why they would flag your domains...imagine if you bought a domain name like chicagounitedairlines.com and Google didn't flag it?

Debdulal

What I feel is that EMD update is about stripping out the extra values some exact matched domains were enjoying. For say, this domain http://www.wingatehotelcolumbia.com is most likely to get better ranking in key phrase like this – “Wingate Hotel Columbia” , just because the domain has the keywords in it. But now this is coming to an End. Of course there are some issues like when you have a domain this like, even when you are building Link with branded terms, it will appear to Google that you are acquiring links with exact matched key words that might trigger a Penguin penalty.

So, there are two options –

1. You need to continue building great quality links and create a brand presence
2. You need to buy a new domain that does not look like a series of keywords.

_It is your take. _

Marcus_Miller

The problem here is that those sites are exactly the kind of sites that the Panda and the EMD updates were designed to filter out of the search results and whilst you don't need to make changes to the domain names you will lose additional value from those exact match domains and you need to make considerable changes to the content of each website to make them a unique and valuable search result.

If we look at the first site in the list and take a small selection of text:

"Welcome to the Hampton Inn Denver-International Airport Hotel"

If we google this we get over 30 sites returned using this exact same description as you are using on that page.

If we just stop to consider the initial blog post that Google put out about Panda and what they were targeting I believe this holds much of the answer for you and the approach you need to adopt going forward.

"This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

http://googleblog.blogspot.co.uk/2011/02/finding-more-high-quality-sites-in.html

You need to consider the content on these sites. Don't use content that is copied from other sites and create original content and information that provides value to potential users. Maybe expand on some of the attractions guides or identify other content that is of value to your target audience and use that to help promote the sites and bring people in.

Sorry, I wish there was a simple, easy or even technical answer to this but I suspect you just need to make the content a whole lot better and more unique and you will be okay. Can't promise the EMDs will rank as well as they may have done previously but certainly, there is a lot you can do.

CommercePundit

Hello Marcus Miller,

Thanks for your valuable feedback yes i have checked your comment on content duplication but that sentence you mention "Welcome to the Hampton Inn Denver-International Airport Hotel" is common sentence any one can use welcome sentence on website we have written good quality content on site as well as display in good manner we have not copied any single line from other related website. before panad and penguin update site was ranked well on some of brand keyword if we had duplicated content on site so might be last Google algo update site was effected but at time it was as it is in ranked hope fully there is some other technical ans we expect for you guys who really can justify exact issue ....

Thanks you so much for you time and feedback again

CommercePundit

Hello Marcus Miller,

Thanks for your valuable feedback yes i have checked your comment on content duplication but that sentence you mention "Welcome to the Hampton Inn Denver-International Airport Hotel" is common sentence any one can use welcome sentence on website we have written good quality content on site as well as display in good manner we have not copied any single line from other related website. before panad and penguin update site was ranked well on some of brand keyword if we had duplicated content on site so might be last Google algo update site was effected but at time it was as it is in ranked hope fully there is some other technical ans we expect for you guys who really can justify exact issue ....

Thanks you so much for you time and feedback again

CommercePundit

Hello Deb Dulal Dey,

**Thanks for your valuable response i really exited to know that how you can consider quality link building ? is there any tactic to do natural and quality link, we have not done any link building on all of those site . we have done only local business directory which very high authorized domain ... as you aware about like yahoo, bing, superpages and many more.... we expect very technical response from your site... **

Thanks a lot again feedback.

CommercePundit

Hello bjgomer13.

Thanks for you quick feeeback. i have checked your commen and some questions. hare are your answers:

I have logged into Google Places, but there no any drop off happening. Google local listing is verified with following URL: http://www.fairfieldinnhotelaurora.com

Here is the link: https://plus.google.com/114797688953223927445/about

**You are right saying that there is two pages appear for the same business: First one is ****Individual ****website and second one is brand site..and Google gives priority for the **

I have already sent request for reconsideration.

I don't want to change dmoain and continue with this all are domain so..I hope that here is some other technical answers which i expect and those really can justify exact issue ....

Thanks you so much for you time and feedback again

CommercePundit

Hello Guys,

we know latest update Google algorithm and latest changes our domain is 1 year old, as you guys review all domain age. and we have implemented all SEO latest strategy before panda and penguin update it was in top ranking we looking exact solution for get back ranking soon . can any one suggest best recover solution. we highly recommend some Prospective and effective response which we can implement on all domain kindly response with technical point. Please don't response diplomatic Answer. you have not specify and strong point so....

Thanks a lot

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