Transactional vs Informative Search

[SimCaffe]

I have a page that id ranking quiet good (Page1) for the plural of a Keyword but it is just ranking on Page 3 for the Singular Keyword. For more then one Year I am working on Onpage and Offpage optimization to improve ranking for the singular term, without success.

Google is treating the two terms almost the same, when you search for term one also term 2 is marked in bold and the results are very similar.

The big difference between both terms is in my opinion that one is more for informational search the other one is more for transactional search.

Now i would be curious to know which factors could Google use to understand weather a search and a website is more transactional or informative?

Apart of mentioning: Buy now, Shop, Buy now, Shop, Special offer etc.

Any Ideas?

[SanketPatel]

Hi,

Ya i am agree with you that there is big difference between both the search transactional and informational search.  Can you share with me your both keyword which provides you similar result??