Different pages for OS's vs 1 Page with Dynamic Content (user agent), what's the right approach?

[JoeLin]

We are creating a new homepage and the product are at different stages of development for different OS's. The value prop/messaging/some target keywords will be different for the various OS's for that reason. Question is, for SEO reasons, is it better to separate them into different pages or use 1 page and flip different content in based on the user agent?

[Matthew_Edgar]

I'd argue in favor of creating different, unique, targeted pages for each OS. That way each page for each OS can be indexed by Google/Bing and target different words, giving you more ways to attract traffic into the site. Plus, any time you route traffic differently based on user agent you open yourself up for a lot of potential problems.

Also, you might consider doing some JavaScript cookie-based detection and default people to one OS page or another, but still give users/search engines a choice to access the other OS pages (in case that detection was wrong or users are interested in another OS).

[JoeLin]

Thanks Matthew!