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I don't know what you're doing wrong, but if you want to know how you match up against your competitors for "jigsaw puzzles" then start with Open Site Explorer and see how you rank in different areas against a couple of the top sites.
Example:
Hope this helps!
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Hi Rhys,
I remember looking at your site a few months ago and it seems like some of the advice I gave (and possibly others) wasn't implemented:
- Do you have social media accounts for your site? If not, create the 4 above and start posting! You'll get more of a sense of community and people will be able to share what puzzles they've completed, which ones they want to purchase next etc. I'm not personally in to puzzles but I know people that are, and they can't wait to get their next one as soon as they finish one.
- Highlight your competitive advantage more (on the item template, page titles etc). What makes you stand out? Free shipping? (BTW really really confusing having two free shipping points in dollars and pounds), best customer service, fast shipping, the latest puzzles etc.) Give people a reason to shop with you.
- You've got reviews but none of the products I viewed had any reviews. I'd suggest emailing customers 3-4 weeks after purchase asking for reviews if you don't already. This would also tie in nicely with a social media pages. Reviews are great for original content.
- Your blog has no entries and is dated from 2010? This doesn't look great...
- If you're struggling to get good/unique content on the site try adding more pictures/videos/staff testimonials/staff favourites etc.
I would also add:
- The link in the footer to the blog is now broken!
- You're very light on content - the homepage and categories especially
- I'd change the page title so "Jigsaw Puzzles" is at the front, not "UK"
Thanks
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What am I doing wrong?
I would say that it is more about what you have not done.
Your product pages are duplicate content in my opinion. Your product descriptions are puny and almost copied word-by-word between several similar products. Start writing unique content. Lots of it. If you are the puzzle guys you should be able to sing long and loud about these products. Google does not respect cookie cutter sites without content.
Why should anyone want to buy puzzles from you? You have no content on the site to show them that you are the puzzle experts. If it is in your blog it is behind a dead link.
"Jigsaw Puzzles" is a difficult keyword. You have not earned it yet. You have only earned followed links from 16 different root domains.
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Our biggest problem with content is that puzzles are very graphic oriented. A picture of a cat looking cute, is exactly that... a cat in a picture looking cute. There's not much more to say about.
I strongly disagree.
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http://www.seomoz.org/q/why-is-this-site-ranking-so-good
http://www.seomoz.org/q/so-what-on-my-site-is-breaking-the-google-guidelines
http://www.seomoz.org/q/do-you-think-this-is-hurting-me-seo-efforts
There is a bit of history with your site that you might wish to mention. I believe there are even more Q&As as I recall looking at your site more then once. Have you acted upon all the advice previously offered?
You currently rank #4 in Google.co.uk for Jigsaw Puzzles. What exactly is wrong?
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Great advice in those threads by Ryan, Alan Bleiweiss, Geoff Jackson, and BradKRussell. I would listen to them.
The best advice is usually difficult to carry out. If easy work was all that is needed then everyone would rank #1.
Let us know when you have done some of the suggested work.
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According to your post the URL to your site is http://www.yourjigsawpuzzles.co.uk/. Is that correct?
If so, then for starters I perform a search for your site where I see you ranking as #1 (which can happen even with a penalized site): http://www.google.co.uk/search?&q=www.yourjigsawpuzzles.co.uk&pws=0
Next, I search for "Jigsaw Puzzles" where I see you in position #4. http://www.google.co.uk/search?&q=jigsaw%20puzzles&pws=0
For penalized sites, Google may bounce your rankings around so sometimes you appear normally while other times you are not in the top 50.
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IMO, this site has a rankings reduction from not enough unique content, cookie cutter pages, and category dupes.
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I think that this site has a lot of problems and until you put some work into it and give that work time to stabilize in the SERPs it is not a good use of anyone's time to review it.
You have gotten a lot of great advice, most of which can be accomplished by writing and editing. For the technical issues, if you can't handle them yourself I recommend hiring a pro to fix them.
Good luck.
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Perhaps you should look at adding canonical tags to your pages - then you wouldn't need to worry about any dynamic URLs causing duplication issues.
As for unique descriptions for puzzles - sure its tough - but I recommend sitting down and getting it done, or hiring a professional to do it. I see lots of good advice here. But sometimes it can be overwhelming and just too time consuming to do yourself.
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Rhys, here is a screenshot of what I am seeing: http://imgur.com/pwZjP
One possible reason you may see different results is Google may be bouncing your results around intentionally due to a penalty.
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I'm sorry for the error Rhys. It's 2am here and apparently I need some sleep.
EGOL's advise seems quite sound. Your site's quality is very low. I know that is hard to hear as you likely put time and effort into it. You may also examine some competitor sites and feel yours is better in some areas. If that is the case, I would encourage you to focus on your site.
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