Moving to a new domain

[errspy]

We currently rank well in our niche on a long (and ambiguous) domain, but want to rebrand and have a shorter and more memorable domain. Keeping in mind we're already pointing good links at the new domain (301ing them to the old site), how long should we age the domain before switching the content and 301ing the old site?

[anthonydnelson]

I see no reason to wait. As long as your new site is completed (finished design, checked for accessibility, usability), I'd make the move.

Best of luck!

[NakulGoyal]

I agree with Anthony...go ahead and do it. If there are any old links you can get updated to the new domain, it would only help and then new links to the new domain of-course. So yes, no need to wait really.

[ATMOSMarketing56]

I had the same situation a year ago and didn't bother waiting. I just made the switch and 301'd the old site to the new one. We took a minor hit in rankings for about 2 weeks, and then ever since, we've been ranking quite well. I'd make the switch now.