What is the best way to get around duplicate content when you are advertising exactly the same content on two different sites?

[BeattieGroup]

I am currently trying to improve exposure for an online degrees website but the content for the degree program pages is exactly the same as the company's main website.

What would you suggest for getting around the duplicate content issue as a lot of the curriculum content will obviously be the same for each module, etc?

Thanks

[MattJanaway]

If you want my honest opinion then I would say that the content should be rewritten... Sorry! It is probably a huge job!

You could add no follow coding into the secondary site so the content is hidden from Google bots but Im sure from reading your question that this will defeat the object of the secondary site?

I would not condone it nor personally do this myself but you might be able to rewrite some of the content again and leave in maybe 20% of the original content so in effect the content is diluted - Google might not see this as duplicated anymore. However, that still requires work. I would just rewrite it all and try to make it as unique as possible.

[EGOL]

I agree with Matt.  Rewrite the content.

.... but, if these sites belonged to me I would probably merge them and put my entire attack into the stronger of the two.