What should I cover in a SEO proposal ?

[kashyaplakkad]

What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?

[Francisco_Meza]

Buy this book. It covers what you are looking for. This book was written by Danny Dover, the former Lead SEO for SEOMOZ.

http://www.amazon.com/Danny-Dover/e/B002IR161U/ref=sr_ntt_srch_lnk_1?qid=1332304804&sr=8-1

[eyepaq]

I think is worth it to develop the proposal in a custom manner for each client based on his needs, KPIs, current status and so on.

We usually touch the bellow point in each proposal:

• general status of the domain and general guidelines on what can be improved

• on page optimisation improvments (from url structure, code, ux, nine relining, meta tags and content

• link profile analysis, improvement channels

• social media in correlation with SEO.

depending on the client and status of the proposal (initial, strategy etc) you can get into details with all or some of the points.

Hope it helps.

[NainaGola]

There must be a tool which could provide an overall layout and structure for the SEO proposal. Seomoz doesn't have one. It is there in Raven. Do let me know if found anything. Thanks

[greg_k]

As Francisco says, Danny Dover's book is a great resource. However, even though it contains two detailed example SEO audit reports, it doesn't contain an example SEO proposal. Neil Patel has a useful Feb 2013 post about what to put in a great SEO proposal here:

http://www.quicksprout.com/2013/02/28/what-makes-a-great-seo-proposal/

Greg

[Francisco_Meza]

I think I'll be using this soon: http://www.bidsketch.com/

They are on SEOMOZ's Perks http://www.seomoz.org/pro-perks

[eugenezaremba]

Check out Quote Roller’s SEO proposal template here http://www.quoteroller.com/proposal-templates/seo-proposal-template/

And I suggest  you to give Quote Roller (www.quoteroller.com) a try – it has 14 day free trial and actually is really nice tool for sending and tracking business proposals