Is it possible to use the RankTracker to track specific location rankings?
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We are a regional store and tracking the "global" rankings isn't super useful. We need to know what our organic rankings are for our specific market area. Is this possible with the SEOMOZ Rank tracker tool? I didn't see this option but I just wanted to check over here since it seems like it would be a pretty common issue. Thanks!
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Jim
At this point the only way to use Rank Tracker for geo specific areas is only possible in terms of using the search term and appending the city/locale. Typically, I track for general term: Consumer Banks / Consumer Banks New Orleans, etc. At least this way I feel I have some level of understanding of the searches around the local vs. overall.
I have found (and we use a lot of geo specific terms) that by continuing to track for them over time, we are able to take actions that improve outcomes for our clients. So, for your store, use the local city/area added to the keywords and track it over time to gather quality data.
BTW - your use of the term Global makes me want to say that Local in the keyword tool is US. (If you knew that, I was trying to help).
I hope this helps.