Should "white label" sites be unique IP addresses?

[theLotter]

My company is planning "white label" subsites with unique URLs.

Should these sites be unique IPs in order to use them for link building?

[NakulGoyal]

Sara, are you talking about microsites/satellite sites or mini-sites intended to promote a specific set of products, contest, sweepstakes or a promotion ? How many sites are you talking about ?

[theLotter]

They are more like satellite sites.  We are starting with 2 sites but it will probably be about 30-40 within the next year.

[NakulGoyal]

Sara, I would strongly recommend to stay away from doing 30-40. That's a little too many. If you are doing sites like:

Red Widgets

Blue Widgets

Green Widgets

I would recommend them being combined into 1 Widget site, Widget.com/Red-Widgers, Widget.com/Blue Widgets and so on.

And considering this, if we are talking about 2-5, yes, it would make complete sense to host them on separate IPs.

I hope this helps.

[theLotter]

Hi,

Just to clarify - my company sells geo-location specific products that can usually only be sold to people living in the local country.  The sites will therefore be something such as:

Widgets in Australia

Widgets in UK

Widgets in South Africa

Do you think having them be hosting on separate IPs be a high priority (currently they are scheduled to all be hosted on the same IP and changing the strategy will be one of those SEO vs R&D discussions)