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    4. A Question for all Link Outreach Guys (Especially Blog Outreach)

    A Question for all Link Outreach Guys (Especially Blog Outreach)

    Intermediate & Advanced SEO
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    • MikeGracia
      MikeGracia last edited by

      Our SEO agency is considering hiring a new SEO consultant, specifically for outreach, with a strong focus on (quality) blog outreach.

      I know how many successful posting I expect to get per month doing the work myself, but I wanted to make sure that I expected realistic amounts from a new (already experienced) staff member (just to be fair to them!), Soooooo...

      I thought I would throw a question at other folks, and try to come up with a rough average number, to make sure I don't expect too much (or too little) from the new guy!

      Now, obviously this varies depending on niche etc, but I am just asking for an approx. average, using search queries like:  _"blog posting guidelines" "[niche here]" _

      (Plus using feedburner searches, etc... usual blog outreach tactics!)

      Also bear in mind that the outreacher will be based in the office, and content will be written for them by professional writers.

      The question is...

      • As an experienced blog outreacher, based on the above info, how many successful posts would you expect to get per month, assuming a 35hr to 40hr work week (Mon-Fri).

      Cheers guys! I look forward to your opinions... I think it will be interesting to see how much the answers vary!

      UPDATE: - So far only Casey seems willing to share 🙂 Nobody else willing to chip in?

      1 Reply Last reply Reply Quote 0
      • CaseyKluver
        CaseyKluver last edited by

        We try to get 3-4 per month per client - each "outreacher" has about 3-4 clients they work on actively. We found that its also easier to hire & train professional writers/social media people to do this job, not only can they create good relationships through good email and status writing, but they can also write the content for the blogs itself.

        MikeGracia 1 Reply Last reply Reply Quote 2
        • MikeGracia
          MikeGracia @CaseyKluver last edited by

          Thanks for the response 🙂

          I know what you mean about hiring writers & training them to do the outreach... the reason we are not doing that this time, is that we have quite a few writers already, and so the aim is to keep them doing their thang, whilst get a new outreach ninja on board to find the prospects, secure the deals, and liaise with the content team (using a kanban board styleee project management system, with notes on individual blog needs and angles, etc).

          I also agree about relationships being important, ideally via multiple social channels, I feel.

          Anyway, thanks so much for your answer! I am looking forward to seeing what others have to say too 🙂

          Mike.

          1 Reply Last reply Reply Quote 0
          • MikeGracia
            MikeGracia last edited by

            UPDATE: - So far only Casey seems willing to share 🙂 Nobody else willing to chip in?

            1 Reply Last reply Reply Quote 0
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