Facebook Page likes vs Webpage facebook likes - Social Media Query

[MangoMM]

I have a website and a facebook page.

I have the Facebook Social Plugin on my website which shows my facebook page likes - This is currently at approx 140 likes.

Is there a difference between facebook page likes and webpage likes?

For SEO purposes, should I be concentrating less on the Facebook page and more on building facebook likes for the website?

Are there any guides on this?

What gets people to like a website as opposed to a web-page?

[TheSEODR]

When a user likes a website, it is really considered as sharing the website on the facebook feed.

Liking a facebook page is basically becoming a friend/fan of the company's page - where you can interact with them and see their posts.

I think having your website liked/shared would contribute more to SEO but having more likes on your fan page will you allow more users to see your content and interact with your brand.

I would focus on creating quality content and clever ways to attract "fans" then as a result the likes/shares to your website will come naturally.

[MangoMM]

Thanks for your prompt response. I guess I just have to work on both!!!

Which brings me onto my 2nd question:

Would you mind taking a look at my site and letting me know what you think in terms of:

1. the way is is set up to receive facebook page likes / recommendations
2. the way it is set up to receive webpage likes
3. General on-page optimisation.

Many thanks.

http://goldealers.co.uk

[TheSEODR]

I do like how the social media pops out the side but you have to question are users going skip over it. Would it be more effective if they didn't have to hover over the icon to see what's going on on your news feed and which of their friends already like your page - by just simply glancing to the sidebar.

But then again building fans to your fan page isn't your end goal. Building fans is merely a technique used to accomplish your end goal of making sales or conversions. So I can see how compromising page real estate can be a factor.

However you can consider writing a custom message that adds value to your facebook fanpage. A compelling message above or near the facebook plugin convincing a user to become a fan may be appropriate. Or if you have a contest running then informing your web visitors would work well.

I think the custom social media bars you have under each blog post is set up nicely to receive webpage likes. Establishing a referral program  can help get your webpage liked/shared.

Your h4s and alt tags could be more keyword rich but the main content looks natural and include relevant keywords.

However, I would consider placing a prominent call-to-action above the fold somewhere.

These are just suggestions as there are multiple ways you could do this. Hope this helps.