Current and Potential Impact of Google+ on SERPs and ranking

[IMM]

After watching Rand & Dharmesh's The State of SEO and Internet Marketing in 2012 webinar, I've been trying to learn more about the (current and potential long-term) impact of Google+ on SERPS and ranking. How can one leverage Google+ to improve SEO? Would love to hear your thoughts.

Thanks!

Sherry

[EGOL]

Just giving an opinion that might not be representative of websites in general....

In my industry people don't know anything about google+.

So you can leverage your ass off but if nobody is on the other end of the lever then you just wasted a bunch of time.