How do I maximize my Twitter account for SEO?

[bigeyecreative]

What should I be doing to maximize my Twitter account to contribute to the SEO of my website?  I have 30,000 followers and want to get some SEO out of Twitter.

[Matt-Williamson]

You need to work out ways you can get this large audience to engage with you and your content. Tweeting links to decent content with something that will grab their attention and get them to visit your site for this content will help gain retweets. Through such exposure you are likely to get more interaction and links.

You might want to think about incentivising your followers to retweet and interact with your site.

As you are probably aware

great content + exposure = links

• links help increase ranking.

Social media is a great platform to build an audience and interact with them to form relationships, so that when you have great content you can put it in front of them and gain this exposure!

This Youmoz post today is a very good example of getting people to engage with your brand using such methods

http://www.seomoz.org/ugc/case-study-a-b2b-tackles-their-biggest-seo-challenge-with-a-unique-campaign

[bigeyecreative]

Do I want them to leave a comment on the blog or is it better to have them link our blog entry on their own websites and link to it?

[Matt-Williamson]

Hi Justin,

Your ultimate goal would be to get them to link to your site, so in your case the blog entry, but it would still be good to encourage some interaction on your blog.

If you have a blog you could look at identifying active followers in your niche and getting them to produce a guest post for you. This will bring your blog to the attention of their audience, as well as yours.

[bigeyecreative]

Thanks Matt.  Great stuff.

I can do that.  So last question for today,

Do you recommend that I have them link to a particular blog entry or just the homepage of the blog?

[Matt-Williamson]

No problem!

Well I would imagine you are targeting some specific area/keywords with each blog post, so it would be a good idea to get them to link to the post itself. I have also found that this is more often the case. Obviously you will end up picking up links to both through these methods and you should see an increase in both page and domain authority. This will lead to improved rankings and more traffic.

Good luck