Schema: Multiple Locations on a Single Page

[Kwilder]

Can adding multiple locations on a single page be confusing to Google?

Is using "LocalBusiness" with "branchof" the proper way of doing this?

Does anyone know of any resources that go into this type of thing in more detail?

I've read everything Google, Schema and SeoMoz seem to have on this topic. Thanks.

[MiriamEllis]

Hi Kris,

How many locations are you considering putting on a single page, what type of page is it, and what is the business model? Is it a franchise with corporate headquarters, or a collection of locations with no corporate headquarters?

Please, provide a bit more detail. Thanks!

[Kwilder]

Hi Miriam Thanks for the Response.

This is a Local CPA firm with 4 separate locations, 1 of which is used as the main mailing address, but none are really a corporate headquarters. All 4 locations are currently on the index page, the locations page, and in the footer of every page.

Thanks for the help

[MiriamEllis]

Hi Kris,
Thank you for giving me a clearer picture of the business model. Unfortunately, there is a serious lack of documentation as to a 'correct' use of Schema in this scenario. Presumably, you've already seen documents like these:

http://schema.org/LocalBusiness

http://schema.org/Restaurant

This is the only type of example I have seen of this, and while these documents identify elements you can use, they don't give directions for how you MUST use them.

To my mind, the branchof tag would be for something like a franchise - a fast food chain or bank or something like that which has a corporate headquarters and branch locations. Please understand, I'm saying this is just my reading of the definition of that tag, but I have a feeling every business experimenting with schema is coming up with their own definitions of what these things mean.

Before Schema, when I was doing everything in hCard, I would simply create a different hCard data set for each business in a multi-location situation. This was pretty simple, but Schema offers so many different attributes.

I'll ask the other moderators here if they can give any additional input. In the meantime, in case this helps, here is a very nice free schema generator tool I found out about a month or so ago:

http://schema-creator.org/

Please check back in. One of our other smart mods may have more to add to this subject.