I have 9 keywords on first page and 4 of them in top 3 but less clicks

[matbennett]

Can you share the keywords (by PM if not publicly)

[villaszilic]

sent per PM . Thanks

[matbennett]

Looking just at that first key term: (initials cdav).  keyword tool shows 210 GLOBAL searches on a broad match. <10 on local. However switch that to a phrase match and it is <10 on global.

That means that any traffic from that term is a good thing.  It just is not a busy phrase.

When doing keyword research it is absolutely vital that you understand the difference between broad, phrase and exact match.

I doubt that is the answer you were hoping for, but I hope it helps none the less. I would start researching additional terms.

[villaszilic]

does it means that is nothing if i have keyword  switzerland villas or  villas switzerland with search 4400 global and GB 1300, on the 3-7 position on .com and  Uk google  cant get not even a 100 cliecks a month for ?

[matbennett]

Sorry - that just isn't a great phrase. As a phrase match "Switzerland villas" only has 73 Global monthly searches. As an exact search [Switzerland villas] has just 36.  Although kwt estiates are never particularly accurate at small numbers, you are not going to get more clicks than there are searches.

The broad match numbers are not really relevant if you are focusing on the organic term.

I'd broaden the phrases you are targeting.  Chalets would seem to be a word with more potential for Switzerland.

[villaszilic]

Thanks but dont get it simple as I am going on google keyword tool and it tells me  global search is 4400 and not 73. Local Gb search is 1300.  I do understand it is a phrase and it can be and switzerland villas and villas in switzerland  villas switzerland but on all am in first 5 .

I dont get where you get this results of global search for this term 73 global monthly searches  as I per google see differente as above?

Thanks

[matbennett]

See the attached image.

Broad match searches are 4400. Phrase match are 73. Exact match are 36.

Broad match is useful if you are doing PPC, but less so for organic search. In short they are saying that:

36 searches a month are match for "switzerland villas"

73 searches a month are made for phrases containing "switzerland villas"

4400 searches a month are made for phrases that google thinks are related to "switzerland villas".  That might include "swiss hotels" for all we know.

As I said - it is VITAL to understand what those numbers represent if you are doing your own SEO work.

4y9j

[villaszilic]

Thank you Mat for clarification.

Now  I see how it goes per keywod tool of google and am not sure now what to target at all in my SEO to get the clicks .  At the end GA tells  the truth and I have not targeted good keywords even am targeting  strong keywords and for example amalfi coast villas or sardinia villas but there is not guarantee  that I will get clicks .

Can you tell me ones more please. How can I get real organic search resuts for particular keyword just as you promote on the picture you sent me . Thanks

[matbennett]

It's all about targeting the right keywords.  Sadly it is an area that lots of people get wrong and then are left wondering why they don't have traffic.

However you are promoting a niche product, so you don't have to compete on the really big terms.  You've done well on the villa terms - maybe start down another seem next: maybe luxury accommodation.

[villaszilic]

Thank you so much on perfect clarification. Very helful and have learnd a lot .

Regards

Sam