Any providers offering a/b testing using JS callbacks?

[switchplane]

Hi all,

I am looking to test the impact of buy button wording on conversion rate.  The website in question has a few thousand products on non-dynamic URLs.

The common a/b testing products on the market restrict tests to a single URL, or you have to enter all the URLs being tested which isn't practical.

Ideal Solution

What I'd really like to do is:

1. use the provider's web app to configure an experiment with a name and a description of the variations;

2. use some JS code to run the experiment with a callback to carry out the variation.

This would allow me to easily put this code on the product details page template.

I've written example code below for how this would look.  When the experiment is run, the provider's framework would a) tell my code what variation to run, and b) handle the measuring of conversion rate.

Questions

1. Are there any providers which work like this?

2. Is there an alternative solution on the market?

3. If there isn't someone already doing this, would it be useful to anyone else?

Joel

// Loads the provider's framework.

// Setting the experiment to run when doc is ready.
// Assumes jQuery environment.

[SEODinosaur]

Pretty sure http://visualwebsiteoptimizer.com lets you do all that and they will give you a 30 day trial.. Try it out : )

[switchplane]

Hi Donnie,

Thanks for the recommend - I have signed up for their trial but at first glance it still suffers from the fact that you have to specify a ton of URLs.

I'll look into it more and report back.

Joel

[switchplane]

Looks like it will do the job nicely.  Here's the relevant links for anyone with a similar question:

http://visualwebsiteoptimizer.com/knowledge/how-to-create-an-ab-or-multivariate-test/

http://visualwebsiteoptimizer.com/knowledge/how-do-i-run-a-test-on-multiple-pages/

Joel

[SEODinosaur]

Sweet glad it worked out.

[john4math]

The A/B testing provider I prefer is Optimizely. You can do this all within their interface. Their support is fantastic so if you have issues they can help you resolve them quickly, even if it's just help on how to set up a particular test.

They also have a 30-day trial and you can test out their editor on the spot without installing anything to see how it works, just by entering your URL on their home page.

[switchplane]

Hi John,

Thanks for that - I've checked them out.

You can test multiple pages using a Javascript condition.  Here's the link for reference:

http://support.optimizely.com/customer/portal/articles/463869-how-can-i-run-an-experiment-on-a-group-of-pages-not-easily-captured-by-a-url-match-

And it looks like you can use Javascript in the variation editor:

http://support.optimizely.com/customer/portal/articles/452856-what-does-%22edit-code%22-do-

Joel