Branding exact match keyword domain

[mozworks]

We have a keyword domain name that we'd like to show up in Google stores or brand suggestion.

We used this exact keyword domain name for years to sell our products but now want to take it one step further and have the domain name show up in Google suggested brands or stores.

We just filed for a TradeMark in the URL (they have about 57,000 domain names with active trademarks in their database).

How do we get Google to recognize this domain name as either a brand or a store?

Has anybody seen an example of a store or brand with a .com or .net in Google brands or Google stores?

It may be that don't even allow URLs to show.

Thanks

[activitysuper]

I think once you have your domain marked down as a trademark, you can tell Google. For example if a competitor was running adwords and was using your brand name in the ad text, you could email adwords support (or call your account manager if you spend enough) and tell them your competitor is bidding on your brand term and they would look at adding it to there database of words which are trademarked, and thus when your competitor entered it into the adtext it would be declined because of trandmark policy.

Maybe the adwords trandmark db is the same for organic!

[mozworks]

This issue is our domain name is a generic keyword like blanket.com or shoes.com

You can't TM blanket but you can TM blanket.com

So when searching on 'blanket' or 'shoes',  I'd like blanket.com or shoes.com to show in Google brand or Google store

For example, if you search for sneakers, google provides

| Stores:   | Zappos Flightclub Skechers Dr Jays Foot Locker |
| Brands:   | Nike New Balance Converse VANS PUMA |

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[IainReloadMedia]

It's a great question, as many people want to be the recommended brand within Google.

I haven't seen any keyword domains as recommended brands in Google. You'll struggle to achieve this with a keyword matching domain simply because these types of sites don't give off very strong brand signals, which Google uses to list brands.

An example of a brand signal is how other websites link to you. Other site will naturally link to the site with the domain name, as they can't link with a brand. There also won't be significant references/citations over the net. Here is a great list of brand signals to consider (http://www.seobook.com/potential-brand-signals)

If you can replicate a lot of these then you may have a chance, but it will be tough.

Let us know how you get on.