What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?

[RochelleRietow]

What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?

[SEODinosaur]

Hi Rochelle,

I like hootsuite and you can use a shortener (within the software) for your URLs that will give you analytics. Also, recently I have started using http://www.wildfireapp.com/, which I recommend taking a look at (btw Google bought it)

[Francisco_Meza]

I just talked to http://www.wildfireapp.com yesterday. They want $3,500/mo!

[Francisco_Meza]

You can use Google Analytics under Social to measure your Social and conversions on your site. I don't think it'll measure your FB Page likes, but in my GA I can see it measures the Likes of my site's URLS and the Facebook comments. If you look at this page http://www.shipoverseas.com/us/ship-car/europe/shipping-car-to-uk.html GA records the Likes (provided by AddThis) and the Facebook Comments at the bottom.

[sherohass]

Hi There,

Followerwonk is great in it's analytics, tracking followers and comparing users. It has also been recently aquired by SEOMOZ.

S.H

[levyy]

I wish Followerwonk had the option to add Facebook and Linked in. For those of you who have used Hootsuite, is it easy to manage all of your social media accounts?