Should I mix it up?

[YNWA]

Hi,

What I want to know is, if listing multiple items of the same product, but they are available in different colours, should I name them the same but just change the colour at the end eg Lyle & Scott Polo Shirt White, Lyle & Scott Polo Shirt Blue

Or should I vary it, to get the different page titles that cover different terms?

eg Lyle & Scott Polo Shirt White and then Lyle & Scott Polo Blue and then Lyle & Scott Long Sleeve Polo Red?

And finally,

If my page has a item Title which is a clickable link in the store, then a Short Description which is also a clickable link on the store, so each give out some sort of keyword internal anchor text line? Then should I base my SEO Title and H1 title on the Item Title name exactly? Or mix it up again?

Thanks

[OlegKorneitchouk]

Changing 1 word / page will result in duplicate content. Instead create 1 page about "Lyle & Scott Polo Shirt" and have color selections on that page.

Not sure what you mean by the last part. Your H1 tag contents should be the headline of the page (closely related to the title of the page). In your case, I would identify the name of the products as the H1.

[YNWA]

Thanks. Unfortunately the website does not have the capability to select colours. So we need to list each product as a separate one.

H1, I highlight the top line in the product description and set it to Heading 1. That top line usually mimics the Item Title.

Any ideas?

[OlegKorneitchouk]

I recommend you consider changing ecommerce platforms as it would benefit you most.

If that's out of the question, you should set a canonical to your most popular color (i.e. if red shirt is the top seller, make blue, white, green, yellow shirts have a canonical link pointing to red shirt). This would scrap the duplicate content issue, but would also get rid of those other pages from the index.

If you do that, the H1 tags wont really matter much. I would even have the H1 tag be more generic (i.e. don't include color) so that it applies to all various of the product.

See "Must the content on a set of pages be similar to the content on the canonical version?" on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394

[YNWA]

Thanks.

We are in the process of getting a new site and new domains so that will fix it.