How to increase the traffic ?

[NeSEO]

Hi Everyone,

I am a bit a newbie in SEO and I read different articles and comments regarding the SEO but I am a bit stuck to get traffic through www.organicur.com.

It's a really new website build through Prestashop (1-2 month).

I used the tool keyword analysis to look after keywords not to competitive.

I used the on-page optimization of Seomoz until to have A for every pages and I have started to build backlinks.

But the traffic doesn't improve at all.

Does that mean my keywords are not relevant enough ? Do I need to wait and carry on the links building.

Do I need to go through PPC ?

Thanks a lot for your reply,

K

[karimg]

Hi Karine,

Here are a few ideas, obviously this is early days so there is a lot more than this to do.

Looking at the site I would say for your two main category pages you need more rich text content relevant to the product category.  Using images like the homepage rotating images is fine but try to have the text parts as CSS text rather than images so that Google can read it, or at least a good descriptive alt text per image in this section.

Your page titles are too long, focus on the main product keyword, this should be fairly straight-forward, do product type - product name - sitebrand, keep them below 70 characters.

The site at the moment doesn't have a lot of products, but no doubt you will build that up. However, it is a competitive area, so rather than just going for less-competitive keywords using a keyword tool that everybody uses, think about your offering and why someone should visit your site rather than go elsewhere.

You really need to have in mind what your unique selling points are and who your target audience is, then create titles and content that are relevant. Segment your offering and target specific customer types and you'll naturally find less competitive (& long-tail) potential search terms.

Yes you need to continue link-building, but do read up on the various guides and posts here about what makes a good inbound link - Quality over quantity every time.

As a new site using PPC is not a bad route to drive initial traffic, you can set limits on how much you want to spend and your type of visitor will hopefully be loyal because of your great products and service and return again and again. However, once again be aware this is a competitive area so choose your keywords for your campaign carefully. Once again this is when knowing your market and audience helps you target the right keywords.

The point is coming into a mature market like organic care products is never going to be a quick success, you need to think about getting the word out through any channel you can, good luck.

[CPLDistribution]

Hi Karine

New websites will take time to develop good rankings so do not be too surprised if you are not getting the volumes of search engine traffic you were expecting at such an early stage. Continue with your link building activities as this will have a positive impact on your rankings.

I have had a look at the competition around the phrase 'organic beauty products' which you have included in your homepage title tag and there are a lot of established websites competing for this term with decent PA and DA scores.

In terms of improving your on-page optimisation, the phrase 'organic beauty products' and 'organic pharmacy' which I am presuming are important for your website are not included anywhere in your homepage body content, which will make it difficult for your homepage to rank for them.

If you have the budget for PPC and the product margins/website conversion rate are strong enough to make it profitable I would recommend it. It can be a great tool for driving traffic whilst your organic presence is still growing but also for ongoing revenue generation as the PPC ads well by attracting a high proportion of clicks for relevant search terms.

On another note, make sure you are checking the search volumes on the keywords you are targeting. If there is limited search volume you will only see limited traffic even if you rank number 1 for the term.

Hope this helps

[NeSEO]

Hi Karim,

Thank you for the advises. I will continue the work

Karine

[stevefidelity]

Hi Karine,

One of the things that's most glaring after just spending a few minutes taking a look at the site is that the first piece of the title tag on the home page is 'organic pharmacy'. Quickly looking at the Google Keyword Tool, as a phrase match, 'organic pharmacy' receives approximately 2400 searches in the US monthly. I'd suggest that's fairly low given the types of keywords that would be relevant to you. Low search volume doesn't necessarily mean low competition, but in this case it does.

What's more surprising, is that 'organic pharmacy' appears to be a competitor. If that's a conscious move, I'm not sure if I would agree with that. Buy PPC ads on their name instead if you want to be showing up when someone does a search for their name. The CPC you will pay for that word will be much less than what you would pay for your head terms.

I'm a big proponent of PPC for a variety of reasons, so I'd recommend it, especially for a new website. Beyond driving qualified traffic to your site, it will give you a much better idea as to the real search volume taking place for your target keywords. You'll also be able to get an idea as to the conversion rate of the website on the whole, and for specific target keywords. Armed with the knowledge of your conversion rates, keyword search volume, and the percentage of clicks you can expect based on a given position based on the CTR curve (image attached), it can give you an idea as to the value of optimizing your site for specific keywords.

1334097580_465c1f3881e7a987837c4137e729d51a.jpg

[NeSEO]

Hi,

Thanks. I know there is a competitor for organic pharmacy but just one compare for organic beauty products and less competitive as well. Perhaps, it wasn't a such great idea to target this one.

Thanks again,

K