Do you recommend for registering international domains (IDN) for ranking on words used in domain name?

[Ashkan1]

Hi everybody, thanks for putting time to reply me

I am working on SEO of a website that its content is in Farsi. I have chosen a few rather competitive keywords (difficulty between 30-40% :thanks to KDT in seomoz!) to target. Due to the importance of keyword in domain name I was thinking about registering a few international domains that contain exactly the same Farsi words that I target.

Do you recommend this as a valid approach? For each of these domains, I am going to setup a very simple 1 page  site for each domain, a few lines of content and a big button linked to my primary website. How does it sound?

Best regards,

[Mark_Jay_Apsey_Jr.]

Ashkan-     This is a good long term strategy if you are going to develop strong and relevant content related to the keywords, but it dilutes your overall link juice/seo value as you are building the first few pages because you aren't leveraging all of the sites together.

A better strategy is to keep the main site and develop unique connected and relevant content in the other international areas and continue to connect the additional international areas to the main site...... For example: coca cola will have their english, french, spanish and italian sites connected with specific info in each international market. All link juice goes to coca cola and they score well for each individual international area with specific keywords related to those areas only.  Then you keep building the site SEO value and you focus on additional content keyword quality score and relevancy and unique keywords for each international marketplace and those related pages.

Hope this helps. If it does please show your approval.

Mark

[Ashkan1]

Hi Mark, thanks a lot for very informative reply. Definitely my strategy is going to put unique, related & fresh content on primary site but want to use this international domain as a traffic source since it will come up in organic searches easily.

Content of both sites will be in Farsi forever so actually I don't/won't have international content to focus on each market individually.

However just a quick question about your coca cola example: is it possible to set a canonical tag in gateway (international) sites to refer to main website (English coca cola). Does it help with giving all credits & scores to our main site?

Thanks for your time