Call-to-action is literally a call/dialing a number...

[Mozzin]

The call-to-action for this site is not some sort of webform, nor adding an item to a cart; it is a call, that is the action this business wants to elicit. Would there possibly be any advantage to making the number clickable and having a landing page for that, any suggestions on how to make this call-to-action more pronounced/clear?

Thanks! =]

[TheSEODR]

A clickable phone number is great for mobile landing pages. Try wrapping the number in a highlighted box and place at both the top and bottom of the page.

[NiallSmith]

Agreed, this is a great way to 'strike while the iron is hot'. The only way to make this more 'pronounced/clear' would be to create a sense of urgency, i.e.'Click Here Now!' vs. 'Please Click Here to See All the Great Offers'.

http://www.ehow.com/how_8368542_make-website-phone-numbers-clickable.html

[irvingw]

prominent, large and easy to find and above the fold on the site. don't use letters like 1800-call-now unless you provide the numbers too because mobile phones don't have standard 123DEF on the keys.

click to call is great especially for mobile users and also make it a trackable number, or numbers if you are promoting more than one campaign so you can track the call success to each campaign.

[Mozzin]

Follow-up question on this topic: how would I track conversions with calls? I can't think of anything besides manually keeping logs. Any ideas for a smarter/automated way to do this?

[TheSEODR]

Ring Central has forwarding numbers that you can use. Place the forwarding number on your landing page and Ring Central generates real-time call log reports for your forwarding number.