The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Search Engine Trends
    4. Is it OK to 301 redirect the index page to a search engine friendly url

    Is it OK to 301 redirect the index page to a search engine friendly url

    Search Engine Trends
    5 3 334
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • WinningInch
      WinningInch last edited by

      Is it OK to 301 redirect the index page to a search engine friendly url.

      1 Reply Last reply Reply Quote 0
      • Marcus_Miller
        Marcus_Miller last edited by

        Hey Butler

        Why would you want to do that? Surely, you don't want a redirect on your index page? what could be better than http://www.yourdomain.co.uk/ ?

        You are really not going to get a search hike from redirecting to
        http://www.yourdomain.co.uk/keyword-goes-here.html

        There is nothing really that wrong with this, but certainly, if you are doing it purely for a ranking boost, I would not bother and how would this work for internal navigation? Would the homepage links point to this page?

        Maybe I am missing something here but as a general overview I see little point in doing this.

        Hope this helps!
        Marcus

        1 Reply Last reply Reply Quote 2
        • kyleNeedham
          kyleNeedham last edited by

          Hi,

          If you mean 301 http://www.yourdomain.com/index.html to http://www.yourdomain.com/ then that would be ok, otherwise your index page would already be the most user friendly URL.

          Kyle

          1 Reply Last reply Reply Quote 1
          • WinningInch
            WinningInch last edited by

            Hi Marcus,

            It occurred to me, when tweaking my page score, that the only item I could not address was the keyword in domain.  The keyword in question we currently rank  3rd..  So I am pondering on the little things and interested in the views of others.

            As Kyle states using a 301 it is simple to do and internal nav is not an issue.

            Thank you

            Marcus_Miller 1 Reply Last reply Reply Quote 0
            • Marcus_Miller
              Marcus_Miller @WinningInch last edited by

              Hey, yep, simple for sure, but in this instance, just not the right thing to do.

              In an ideal world, if you wrote a piece on big yellow underpants then the page name would include those keywords so...

              http://www.yoururl.com/big-yellow-underpants.html

              But, for the homepage, this is a special case, you have no page name as such, just the URL itself so in the 99.9% of cases where you don't have the keywords in the URL rewriting the / to a keyword driven page (or vice versa) is just not going to do anything.

              This is a tiny thing, don't sweat it!

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post
              • Link reclamation and many 301 redirect to one URL
                seanginnaw
                seanginnaw
                0
                4
                292

              • 301 redirect to URL plus anchor tag???
                evolvingSEO
                evolvingSEO
                0
                3
                4.1k

              • Are SEO Friendly URLS Less Important Now That Google Is Indexing Breadcrumb Markup?
                Stewart_SEO
                Stewart_SEO
                0
                3
                1.5k

              • Can hreflang tags still work when the Alternate URL is 301 redirecting to a translated URL in Japanese Characters?
                Aleyda
                Aleyda
                0
                3
                2.3k

              • Indexing of Search Pages
                Bio-RadAbs
                Bio-RadAbs
                0
                5
                283

              • How I can check if Google and other search engines will properly cache a page (a dynamic one)?
                danwebman
                danwebman
                0
                2
                63

              • 301 Redirects
                Christy-Correll
                Christy-Correll
                0
                11
                218

              • 301 Redirect has removed search rankings
                JXTGroup
                JXTGroup
                0
                2
                590

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy