Site Review Please
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A few weeks back I posted a question regarding a client's website and the very high Bounce Rate. We were looking at about 70 to 80% BR. The site was rough, and so I asked for some feedback that can be seen here:
http://www.seomoz.org/q/high-bounce-rate-on-this-specific-page
Since that time we've changed the WP Theme and the client would like specific feedback from the SEO experts. The BR has dropped by roughly 53% over the past month since we changed things, as traffic has risen by roughly 20%. We have lost some rankings for our targeted keywords, even as nothing has greatly changed on the site other than the theme. But even as we've lost some rankings for targeted keywords, we've gained for others and increased traffic dramatically.
So, what do you think of the new site? Any feedback would be greatly appreciated.
Thank you!
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I quite like the new look,
its the first time i viewed the site and the colours look great
you have the email down the right hand side i cannot read it , you need to change the colours, it also looks like you have Google analytics installed twice
I also see many links with the same anchor pointing to different pages, just search hypertension why send the same keyword to different pages, could explain some ranking drops as Google wont know what page to favour for those links, and there are better ways to distribute the sites internal linking
Do you really need 3 forms on one page for a newsletter sign up ?
Other than that great job
And Good luck for the future
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It's not bad, my main concern right off the bat though is why do you have footer information that's different from the header. That just seemed weird to me and made it come off as spammy.
Also, if you're looking for a lot of sign-ups to your newsletter, I would move the newsletter from the bottom to maybe a subpage. A lot of people are not going to look below the fold and see the newsletter so it's hurting you having it there.
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Thanks! True about the newsletter. Client wanted it on the Home Page, but since I'm not a designer and this is just a template we couldn't get it above the fold. But I agree on both counts.
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Good point regarding the many links with the same anchor pointing to different pages. We use a WP Plugin to add those links. I should look at changing that. Thanks!