Abvoe the Fold

[casper434]

Quality above the fold is often mentioned for SEO. Is there a good definition of what is above the fold?

[Plorex]

A good definition of what is above the fold:

• All the content that (and should) show above any banners or navigations on the page.
• The first 200 words of your content have more value to the Search Engines, make sure to have them as close to the tag as possible.

As a rule of thumb if you must have banners etc. place them AFTER all the valuable content on the page

[EGOL]

"Above the fold" is a term that comes from newspaper publishing.

In that context it literally means "what can be seen above the fold line".  When a newspaper is on display at a news stand it is what the visitor cand see without picking it up.  "Above the fold content" is very important for stimulating newspaper sales.  That's why the part of the paper "above the fold" received this special name.

For a website it means what can be seen without scrolling.

The problem with using this term with websites is that there are many screen resolutions and some people do not have their browser open to full monitor size.

If you visit a site like foldtester.com you can get some idea of how many people can see different parts of your design "above the fold".

("Above the fold" has nothing to do with word count or banner positions.)

[Plorex]

The term above the fold in this case would not have the same meaning as with a newspaper It rather refers IMO to what the search engine is able to see first when crawling a web page, the question is what "above the fold" means in regards to SEO, in other words to the eyes of the search engine where screen resolutions doesn't really matter.

[EGOL]

http://support.google.com/adsense/bin/answer.py?hl=en-GB&answer=132618

"The term "above the fold" refers to the part of a webpage that users can see without scrolling down."

[casper434]

thanks

[Plorex]

http://searchengineland.com/google-may-penalize-ad-heavy-pages-100601

http://www.seroundtable.com/google-page-layout-seo-14288.html

Above the fold in this case obviously was referring to sites that are cluttered with ads and banners before the actual page content, not necessarily content that can or can't be read without scrooling down.