RSS "fresh" content with static page

[MennoO]

Hi SEOmoz members,

Currently I am researching my competitor and noticed something what i dont really understand.

They have hundreds of static pages that dont change, the content is already the same for over 6 months.

Every time a customer orders a product they use their rss feed to publish: "Customer A just bought product 4"

When i search in Google for product 4 in the last 24 hours, its always their with a new publishing date but the same old content.

Is this a good SEO tactic to implant in my own site?

[RAN_SEO]

Actually, it sounds like a pretty good idea to accomplish two things,

a. Fresh content to your page - you are right, its probably not the best fresh content you can get there but it have some sort of add value.

b. get social proof for your website and products to increase conversion rate.

[MennoO]

The social proof wont be the problem. Ill give the products for free to my customers, to download directly they have to Like or Tweet otherwise they need to wait 30 seconds.

But will the RSS update benefit my rankings in Google you think (long term)?