Does Local ranking inpact organic ranking
-
This post is deleted! -
I have seen that local results can replace organic and I have seen both local and organic results together.
In the case where I could see both organic and local results, the title of organic result was our original title and the title of the local result was replaced by google with our company name.
After I optimized the title making it a bit longer then I probably should have, our webpage title was replaced with google title version "LocalCityName Service" (service probably taken from locals category) and the organic result was not shown.
I have not tried to switch the title back to see if it is going to reverse the changes.
-
What was your original page title like? (did it include city name?)
-
The title includes City, Service, and business name.
-
Both titles included same city name.
The second version had additional keywords which were not related to local terms. As a result site started to rank better for those additional keywords but lost organic results for keywords with local terms.
-
If you see your business pulling your page title with your address its a hybrid mix of organic and places if its just the title from google places you should be able to come up 2 times
-
Yer my website was the same. I was ranking on page one and when my google places ranked then my organic listing dissapeared. I understand this is quite normal and its quite difficult to have both. At a guess would it be more difficult for competitive searches?
-
Hi BRP,
As others have mentioned here, the impact inclusion in the Local results has is that your organic rank blends into your local display. So, you haven't lost your organic rank, exactly, but it has been pulled into your blended local/organic listing. It used to be common for powerful businesses to dominate pages in the SERPs with a local listing and organic listings (or even 2 of them) and even possibly other media like video, but this type of dominance has become really uncommon in the past year or so. For awhile, I was still seeing this effect of multiple listings for a single business in the SERPs for queries for which there was little information (let's say a search for a plant nursery in a small town where there are only two nurseries), but now, even this appears to have gone away. Instead, the 2 nurseries now would typically each get a blended listing and below that would be other information about them from sources like Yelp or chambers of commerce.
If anyone in this thread comes up with a search that does not follow the new pattern (as in that of my hypothetical nurseries), I'd love to see it, as I'm just not seeing it anywhere anymore.
Something good to remember...eye tracking studies commonly reveal that those local listings draw the most eyeballs to them, so fear not if your organic rank has now been subsumed into your local one. Your clients can be happy about that.
Thanks for asking a good question here, BRP.