Embed Same Video On Multiple Pages or 301 Redirect Into 1?

[TheDude]

I have 3 pages that rank VERY well for related terms such as:

-How to get widgets

-How to become a widget

-Getting widgets

-etc.

I am incorporating a video on the topic and rewriting much of the content on the site.  I am wondering if it is wise to 301 redirect all 3 pages to 1 page that has the new/better video content or if I should leave the old content that is ranking well and embed the video on the top of each.

The anal retentive side of me wants a nice new site structure and 1 powerful page.

However, if the 3 pages are currently ranking (sometimes 2 pages in the same top 10 results), should I mess with what is working?

Ultimately my goal is to increase the avg time on site as these 3 pages are top traffic pages for the site.  However, they do not convert at all, as they are for a product we don't offer.

Thoughts?

[anthonydnelson]

If the pages don't convert at all, I would be OK with combining them into a new page to go with a new site structure. Traffic is nothing but a number. Make a new page and find a way to make it convert.

[eyepaq]

Golden rule:  If it's not broken don't fix it.

if those 3 pages are good gateways for traffic - get into conversion optimisation and build some funnels to drive the users once landed on the pages you want.

Personally I would't start messing with those 3 pages if they perform well.

As for the video, hopefully is not the only element on the page, it can be hosted on all 3 pages if it make sense and if it's combined with content relevant for those pages as stand alone items.

[irvingw]

I wouldn't drop these pages that are bringing in a majority of your traffic and try to promote your new product on these pages.