Page Titles... question about which is better

[KristyO]

Hi,

I'm kind of a newbie and I'm working on an e commerce website.

I would love to be able to optimize the site so that the keyword "dog boutique" was ranking for the homepage.

B/C a lot of the pages call from php to create the meta data, most of generated page titles look like    "Product Name, Category - Moondoggie Dog Boutique"

My question is would it be more helpful to just have Moondoggie Dog Boutique on the page title on the page I would like to rank for "dog boutique" and use Moondoggie Inc. or Just Moondoggie in it's place on all of the other pages?

Would this help or make it worse?

Thanks!

KristyO

If you would like to see hte site: http://www.moondoggieinc.com

[zeepartner]

Personally, I don't like using such keywords in sitewide page titles. I mostly stick to just adding the brand name at the end of titles. In terms of ranking, it doesn't help to have "dog boutique" on several pages, as only one will be ranking for this term. IMO your site looks quite okay, i.e. the home page will be ranking for your targeted term.

I think your other page titles look good too - if you added "Moondoggie Dog Boutique" on all page titles, those might lose some relevance for the specific keywords you want to target there.

In short, adding "Moondoggie" at the end of your titles seems a good choice.

[KristyO]

Thanks soo much! you kinda confirmed what I was thinking. I appreciate the help!

[eyepaq]

Some suggestions:

1. Title Tag: cut down a little from TT lenght. Starting with the KW is ok but do the overall TT shorter. ( as long as it make sense)

2. You have a big Title on the page: move (if it make sense) the KW in front or closer to the front. Don't make that title identical with the Title Tag.

3. You don't have enough incoming links with the KE in the anchor text to make Google know your site is about the KW (dog boutique). You have some, some brand + KW combination and that is ok but not enough.

Also you have some links from goldenlinks.com.ar - those are not really helpful.

4. Change your inner structure as far as links (anchor text) to link to the home page with that KW incorporated some how.

5. if you can afford it have some social signals with the KW incorporated some how that will point to that page. Some posts on third party articles sites / blogs about that topic with some links to the home page will surly help.

I would say it's a good start if you can focus on those.

Please make sure you manage your link profile - there are some fishy links there in my opinion. You need to pay attention to those especially now with all the fus about unnatural links and all.

Hope it helps.

[zeepartner]

glad to be of help! I like your site by the way, nice and clean and easy to find the products. I'd just have a look at the URLs that are sometimes generated when clicking on the navigation. It adds some dynamic stuff such as ?cat=plush+toys#.UA6rr-51DRg that could lead to some canonicalization trouble (though it doesn't seem to be an issue at the moment, fixing this might increase rankings a bit more).

[KristyO]

They used to be more confussing with numbers and such. Plus I set up my google parameters for that cat sorts

#.UA6rr-51DRg gets put onto the end of all the URLs b/c of the "add this" sharing tools I put in, it tracks the social media stuff. Is that not good and hurting me?

again, thank you so much for your help

[KristyO]

fishy links? Can you help me and explain a little more?

The site was 7 years old before I took over and switched it from .asp to .php this past may. I know there's a lot of stuff that just fell through the cracks when they didn't have anyone working consistently on the site, I would love to know how to fix all of the problems.

Thank you so much!

[KristyO]

fishy links? Can you help me and explain a little more?

The site was 7 years old before I took over and switched it from .asp to .php this past may. I know there's a lot of stuff that just fell through the cracks when they didn't have anyone working consistently on the site, I would love to know how to fix all of the problems.

Thank you so much!

[eyepaq]

1. Export all links from Open Site Explorer and additionally any other link profile tool like majestic SEO or anything else.

2. Review the links (depending on the numbers) and spot by domain names first the ones that are looking spammy.

3. Review as much as possibile all / other links from the profile to see if those make sense, if there are any "bad neighbors", sites that are delisted etc.

4. Make a "bad boys" list with the links that you  don't like, ask someone else to review them to have a second opinion and if those are not targeting the home page move those urls if possibile and set the target pages to 404 and when that's not an opinion try at least to go after the removal of the links - it's a pain, it's hard work but better safe then sorry.

There are also some services online that can do that - lately those are popping up like mushrooms after rain.