Best practice for introducing new landing page to my site?

[letgo345]

I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy.

Example:

My homepage targets “Adelaide Cars”

I also want to target “Melbourne Cars” which I would do via a targeted landing page.

How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction.

If I was to just create the page, it would not make sense to have it in the main navigation.

Same goes from various industry type terms. Eg. pest control and exterminator.

How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.

[JarnoNijzing]

James,

what you could do i just add a section to your homepage stating: Newly Added Content or something like that and their link to the new page using your keyword. We've tried this with some of our clients and it works just fine and besides your not spamming or participating in illegal activities that way.

hope this helps

Kind regards

Jarno

[MoosaHemani]

James, the best way that I always recommend to my clients is the statistics and presentation. The more you will have stats the more people will link to you and how good your presentation is will help you get more and more natural links.

Stats are something that isn’t SPAMMY content and at the same time attract users and get links from them!

Actually there can be multiple reasons how you can play around with it and stats is only one of the idea… there can be hundreds of different ideas that can come in to mind keeping the industry in mind!

[letgo345]

Thanks for the great ideas, but this doesn't really help me to achieve what I am looking for.

[JarnoNijzing]

When i look at your question you are wondering how to present a targeted landing page for additional keywords, so you want to add new pages for some additional keywords.

The way I described is a tested solution for this. I've used this method on many websites all rank number 1 for the main specific keyword and some additional keywords.

But if this is not what you are looking for please let us know what you are looking for so we can answer your need.

kind regards

Jarno