UK home improvement - building links or social shares?

[ocelot]

Hi

We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors

What is the best approach to do this?

Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post?

Looking at the major national players in opensite explorer such as

anglianhome.co.uk
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/

Their backlink profiles look quite spammy? as they mostly point to web directories

So is there a gap that I can take advantage of?

We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors

Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter

Many Thanks

[matbennett]

If people are posting questions about glazing there is definitely an opportunity here.  You could start blogging great answers to common questions so and then set up alerts for when those questions appear.  When they do you can post a short answer to the question but provide a link to the indepth version.

This also means you start improving the quality / depth of content on your site at the same time, which has to be a good thing.

[SunitaBiddu]

Additional to what Matt replied, you can make great use of your blog to answer such questions. It'd help not only build trust but also convert the readers into possible customers. Depending upon the quality and value, you may even receive natural hares and backlinks without asking.

[ocelot]

Thanks for the replies, what do you think of the link and social profiles of the competition, and apart from forums posts what strategy would you use and why to take control of the SERPs for keywords such as double glazing, conservatories, pvc doors etc

anglianhome.co.uk
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/