Preserve Rankings When Switching to a New Site
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Hello community!
I have a quick question for you regarding preserving my SERPs once I switch a development site to replace the current production site.
Basically, we are switching to a new CMS and will be featuring the same content, architectural layout, URL structure, etc. Again, the only difference is that it's going to be on a new CMS.
Upon switching to the new version of the site, what would be the best strategy for making sure we preserve our rankings for content already ranking highly within the search engines?
Likewise, is there anything additional we may be able to do right-off-the-bat in order to assist content that may not be ranking highly in the SERPs, rank more highly?
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Hello,
Check this guide out. I found it to be extremely useful, it takes you step by step over the most common issues faced during a website migration.
http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos
Farris