Visitors via Android App in Google Analytics

[Partouter]

Hey there Mozzers!

For one of our clients, we've developed an application on both Android and iOS. In the app, there is a link to the regular website. Can I see these visitors from the IOS/Android app in Google Analytics? Can I find them via Refferals?

Thanks a lot in advance!

Partouter

[Highland]

If you're going to track stuff like that, I would use a URL shortener (like tinyurl.com, goog.gl, etc) that redirected to your site with the appropriate utm_source added. Referrals won't cut it because their browser is probably not going to report it, especially since it wasn't a URL.

I use this most commonly with Bing PPC, since it gives me better numbers over referrals (which savvy users can turn off altogether).

You can read more about custom campaigns here.

[Partouter]

Thanks a lot, Highland! Seems like we have to update our applications!