Am I jumping the gun? Second guessing myself...

[KristyO]

Hi,

I'm pretty new to SEO and I'm trying to figure out if I'm on the right track.

Mid May I rebuilt a website completely from .asp to .php, the original site was completely makeshift and had some really un-pretty code in it, not to mention the design was completely out of date.

Since I rebuilt it the search has slowed and then picked up a little now it's slowed to almost a stop. I know it hasn't been that long, but am I doing something wrong? I know the think i'm missing most is link-building which we are working on now, but is there something else I'm missing to make the search drop like this this past week? I feel like it's soo much better then before but I'm not seeing any results and now I'm really second guessing myself?

Any suggestions? please help!

the site: http://www.moondoggieinc.com

THANKS! KristyO

[Force7]

Hi,

Just a quick note, the images on the left are not loading, they are referencing your hard drive.

[file:///Macintosh%20HD/Users/kristyoconnor/Documents/SITE%](file:///Macintosh%20HD/Users/kristyoconnor/Documents/SITE%)

Just go to the site online, right click properties and you will see which ones are not showing up.

Force7

[PathMarketing]

Hi Kristy,

It looks like you didn't 301 redirect the old site pages to your new site - I did a Google search, and the old asp pages return 404 (not found) errors when clicked on. This would certainly help explain your significant dropoff. Google doesn't know that your old pages have been migrated to new ones. In a very simplified way to describe this situation, you've starting from scratch - especially if the old site had link presence.

Also, I would recommend, in your titles, including your site name AFTER the page keywords.

For example, rather than:

Moondoggie Dog Boutique - Dog Outerwear

use

Dog Outerwear - Moondoggie Dog Boutique

I'm not sure whether you've installed Google Webmaster Tools - but it would help you immensely in this case

If you'd like some assistance with the redirection, you might want to briefly contract someone. A few hours should be all it would take. Fixing the redirection error might not be the solution to all your woes, but right now it's definitely a massive problem.

Cheers,

Dan

[KristyO]

Thank you so much!

Working on fixing the page titles, they are 1/2 and 1/2 that way.

Is this the correct code to put in my .htaccess file to direct the .asp to .php pages?

RedirectMatch 301 (.*).asp$http://www.example.com$1.php

and then add in single redirects to the landing pages that don't have the same name?

THANKS!!!!  KristyO