Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?

[hingeheads]

Our site is hingeheads.com, and our products and product catalog are unique in two ways.

For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product.

• **Catalog Overview: **http://hingeheads.com/collections/all
• Product Example: http://hingeheads.com/products/dolphin

I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]?

1. Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads
2. Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads

I am currently going with the second solution, but I am always wondering if that's the right/better solution.

I am curious to hear feedback from people who have more experience with this than I do.

How would you structure the title for our product pages?

Thanks!

Kai

[RyanKent]

The first general recommendation I would make is to focus on a single keyword rather then multiple keywords. When you try to target multiple keywords you are unfocused and it will negatively affect your rankings.

Until you begin earning branded traffic, it does not help to put the brand first. If you sell "Nike Sneakers" then adding the recognizable and desired brand is helpful.

I love that you have created a unique product. "hingehead" has 73 global monthly searches whereas "hinge head" has 590 searches per month according to Google. Since your niche is so small, I would suggest targeting each term from different pages.

Another strong recommendation for you ==> Pinterest. I see your social engagement but Pinterest is about pictures and honestly I had no idea what a "hinge head" was until I saw your site. Now it makes perfect sense. In this case, a picture is worth more then 1000 words.

[hingeheads]

Thanks Ryan, this is great feedback.

I was wondering about the one vs. two keywords in the title So thanks for pointing that out!

I did notice the "hingehead" vs _"hinge head" _difference in our analytics. Would it be sufficient to create a single page (say a blog post) for each to address the different spellings? Alternatively, I was planning to split out "hingehead" and _"hinge head" _50/50 across all our product pages.

I am already onto Pinterest

[RyanKent]

Nothing beats testing and experimentation. If you were my client, I would advise more of an 85% "hinge head" and 15% "hingehead" split across your product pages. This split aligns with the current search pattern.