Clear examples of SEO success with content marketing needed.

[kevinmorley]

I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site.

Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for).

Any help greatly appreciated.

Thanks

[AbilityGroup]

How about this: http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+(SEOmoz+Daily+Blog)

[kevinmorley]

Thanks, but no real examples of keywords that they had succeeded for. Admittedly some good content, but no evidence of success, like "We were here before we started content marketing, we got to here after x amount of time."

thanks for the reply tho

[DesignbysoapLtd]

Hi Kevin,

Unfortunately I can't give you specifics, as they're all client results, but I can assure you that content marketing works very well for improving rankings, traffic and even conversions.

For one of our clients in a very competitive niche we improved their positions across the board (scores of keywords) and upped traffic by more than 200% with a dedicated content marketing campaign across a 6-8 month period. Most notably using infographics.

Try producing an infographic and following the tactics I outline here:

http://www.seomoz.org/ugc/getting-the-maximum-number-of-links-from-your-infographic

And you should start to notice a direct impact on your overall domain authority and traffic, which will in turn affect your rankings, although you need to make sure your site is correctly optimised for your target terms.

Hopefully that helps to reassure you a little on the benefits of content marketing.

[kevinmorley]

Thanks John, really looking for examples that I can learn from. Heard a lot of assurances that content marketing is the way to go, I'm now looking for concrete examples.

Can anybody share?