Can a Page Title be all UPPER CASE?

[petewinter]

My clients wants to use UPPER CASE for all his page titles.

Is this okay? Does Google react badly to this?

[bradkrussell]

Not sure why they would want that? It looks spammy. I've seen a few sites around with upper case and I tend to click on them less...

I would strongly suggest to them to not use all upper case.

[kchan]

Hello,

Do you mean

1. This Is The Title

or

2. THIS IS THE TITLE

Firstly, I don't believe Google would penalisise the site, if you decide to use 'THIS IS THE TITLE' but capitalising everything is hard to read, somewhat unprofessional and possibly SPAMMY.  A good article to read would be: http://uxmovement.com/content/all-caps-hard-for-users-to-read/.  Although there is no direct effect, having capitals could decrease the CTR, so if you were ranked in position 3, and your CTR (lower) or bounce rate (higher) than normal, it could be signal your websites content is not up to scratch, thus your rankings could be effected in that regard.

As such I would not recommend your client in using CAPS for the whole meta title as it will penalise the site more than actually helping it.

[gcdtechnologies]

Hello Pete,

I agree with what kchan has said - capitals in print may grab our attention but capitals on the web are hard to read and look spammy.

Google probably won't penalise in any major way, but there's a possibility that the titles will be treated as spammy and not shown in SERPs.

[petewinter]

Hi Alice

Thanks for the reply. When you say "there's a possibility that the titles will be treated as spammy and not shown in SERPs".

Isn't that being penalised? i.e. Not showing the results?

Regards

Pete

[gcdtechnologies]

Hi Pete,

Sorry I was referring to the titles themselves. If Google doesn't think that the title is a good match for the query (maybe it contains different keywords or is too spammy), it will select another snippet of text to show in place of the title in the SERPs. This obviously isn't ideal as it takes the control out of your (and you client's) hands.