New website launch - Dupilicate content question

[WalesDragon]

Hi,

We are going to be launching a US version of our UK E-commerce web store.  The US version will be a standalone site, separate URL/hosting etc.

My question is that the US website will carry the same products as the UK site - will the product copy have to be written differently for the US website in order to avoid any SEO duplicate copy?

Thanks

[Theo-NL]

If the copy on both websites is going to be identical, then you'll have duplicate content, plain and simple. Even though I see how this would be troublesome, having unique content on both websites would be a requirement to avoid duplicate content issues.