Domain Choise

[PedroM]

Hello,

Im working a e-commerce shop, and my question is about choosing the domain.

Presently the website is not performing good with the domain www.casaobjecto.com, that is the brand name of the shop.

Now I have made my analysis about keywords and conclude that it would be very interesting to have a domain name with the main keyword that im targeting. The domain is available.

If I choose the maintain the www.casaobjecto.com as main domain and the other keyword domain pointing to that site, whats the influence that can take in the keyword im looking for?

Or should I replace the target keyword domain (becomes the main domain) by the brand domain name? Whats the best choice?

Tks in advance,

Pedro M Pereira

[KevinBudzynski]

The domain name is just a one factor in many that determine a success of the site.  Most likely, the lack of performance is mostly related related to the other factors. I would do an analysis of the other factors before deciding on what to do with the domain name.

Good luck!

[PedroM]

I made all the on-page and off-page analysis and I have conclude that the site in the present is very week comparing to the competition.

I would say that it will loose nothing by changing the domain name.....

[Nobody1560986989723]

Seriously, people over-estimate the importance of having a keyword in the domain. Google have said they are weakening the importance of this and have said many a time that a good brand is much more important.

As Kevin rightly says, that is still 1 factor in a list of over 200. There is still opportunity to get the keyword into file names (therefore still in the URL) if you really want to.

But don't over-emphasis something that Google is de-emphasising. You should build a strong brand first rather than making longer and longer domains just to get keywords in. Save your money and keep & use your main branded domain.