No links or traffic to our articles
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Hello,
Our articles are written by a professional in the field, taylored to what we think our ecommerce customers would most want to know about.
But there is no traffic to our articles and almost no inbound links.
We have 15 articles around 500 words (roughly) each. We've got a right sidebar banner about our FAQ and articles and a rotating banner with one slde about our articles. Also, we have a tab at the top. We've had a good article section for 5 months, and a descent one for a couple of years
Could it be our industry, or what can we do?
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Probably a boring niche... my specialty : )
I would recommend guest blogging in relevant niches. Myblogguest.com is a great place for that. Also see if you can find someone in your field that has a large social media presence to share some of your information with. SEOmoz is full of useful blog posts with strategies to gain relevant traffic.
SEO is not just build it and they will come. You must build and share it, create info graphics, Press releases (PRweb or another reliable source), create a contest and write a PR for it, maybe Donate and write a PR. Be sure to use variations of your keywords when linking.
In my opinion the best linking anchor structure is 70% brand name keyword 20%long tail keywords 10% exact keywords
Tip: If you want something from someone you must give value first. I offer potential link building partners all types of things, it depends on who and how. Example: Sometimes I find problems with a site or poor graphics. I can offer my services in exchange for a link.
There may be other factors preventing you from ranking however without your sites URL I cannot help.
The beauty of a boring niche is its boring for your competition as well.
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500 words seems pretty short, are you sure these are high quality articles?
What are you doing to promoted these articles? Are you sending out e-mails to other people in your niche that would be interested in your articles? Contacting them on Twitter and other social media? Posting your article to social bookmarking sites? Submitting your articles to news sites for your niche?
Like Donnie said, you can just build it and expect people to find it. Make great stuff and do some outreach. If that doesn't get you any traction, maybe your content isn't being received by your audience as well as you thought it would be.