What are the SEO best practices for infinite scrolling?

[BostonWright]

Is infinite scrolling bad for SEO? Is there a way to implement infinite scrolling without hurting a site's SEO?

[bozzie311]

I would suggest multiple pages with specific focus each. Is this for a home page or a one page site?

[BostonWright]

this is for the homepage of a news site that publishes about 200-300 pieces of content per day. You'll be able to navigate to this content in other ways on the site, but we're toying with the idea of an infinite scroll for the homepage. I'm trying to figure out a way to make the homepage fully indexable.

[Craftsy]

What did you end up doing @Jon Goldberg? How did it turn out?

We currently have it on our website blocked from search engines, and I'd love to give them access if I could figure out how best to set that up for easy crawling (and not getting stuck, pissed off, and leaving.)

[BostonWright]

We actually didn't end up using infinite scroll. But, if I were to use it, I'd probably just create a static html page that periodically updates throughout the day and use it as the canonical URL and for internal linking purposes. I know it's not ideal, but it's a solution I've used in the past with decent results for dynamically generated pages.

[Craftsy]

Thanks Jon!