Anyone have experience using .asia TLD?

[Chasmo]

We are the top US supplier of a very high end French made product. The largest market for their products is Japan. We would like to target Japanese buyers that travel (for business or pleasure) to the West Coast (we're in SF) for personalized US delivery.

I have been reading all related SEOmoz posts for International SEO. But looking to the future there could be other Asian opportunities, so a .asia domain has appeal (as does the $6 per year cost vs. $99 for a .jp). Is this TLD credible (both to potential customers and Yahoo Japan)? THX

[IM_Learner]

would recommend using a .com domain or a sub-folder like www.yousite/com/jp. The reason being that .asia domain name, although being regional top level domain (rTLD), Google treats it as generic top-level domain. You can verify it here https://support.google.com/webmasters/bin/answer.py?hl=en&answer=1347922

Regards