Best Practices in Choose The Right "Meta Description Tag"

[YESdesign]

Hi there!

In the "Meta Description Tag" we use some relevant-descriptive-useful-for-the-users keywords and we keep the length about 155 characters.

In your opinion guys, is a good idea to add at the end of the "Meta Description Tag" a strong "call to action"? Maybe with some capital letter?

Does it sound strange to Google? Even if this improve the Click Through on the SERPs?

What are the best SEO practice to deal with "Meta Description Tag"?

[alsvik]

The meta description tag has lost some of its power, SEO-wise. So you don't need to fill it with keywords - but rather focus on selling your product. The title is still so useful for seo that you need to focus on keywords there, but the description is where you take your customers by the hand and say: come here, let me show you that we got what you need. Think about the AIDA-text model (google it): Attention Interest Desire Action If you can boil all this into your description in 155 characters - your doing better than fine! But don't promise too much. We all hate having customers that open the door to our shop, take a glance from the doorway and shut the door again from the outside. You need the window-display (SERP) to be realistic! And no, to answer your question short: Don't add a "CLICK HERE!" at the end of your description. You should rather "write it in" like: "Find the most sexy dress that makes you the center of attention from handsome gentlemen, right here at Dressmakers Co." SORRY! After editing linebreaks got all weird!

[YESdesign]

Thank you Alsvik!

Very interesting the idea to use AIDA model in the "Meta Description Tag"!

We'll try it and we let you know if it works for our customers!